Rate: Home, Finance & Wellness

Rate App Adds RateFit Apparel, Rate Outdoors, and New Sports Performance Content

The Rate app's July 2026 update expands its lifestyle, wellness, and performance offerings with three new feature categories: a branded apparel line, an outdoor equipment store, and additional sports performance video content.

RateFit Apparel

RateFit, the app's new athleisure and lifestyle apparel brand, is now live. First-time purchasers receive a 10% discount when they sign up. The apparel line offers high-quality fitness gear directly through the app.

Rate Outdoors

The update introduces Rate Outdoors, a new shopping category that sells indoor and outdoor saunas, cold plunges, outdoor showers, and premium outdoor furniture. This marks a significant expansion from digital content and fitness gear into physical home and backyard products.

Sports Performance Videos

A new batch of Sports Performance videos covers tips for golf, pickleball, tennis, and padel. These join the existing Train Like a Champ series, which features guided video content from athletes such as UFC champion Julianna Peña, NFL quarterback Jameis Winston, and pickleball pro Grayson Goldin. The Train Like a Champ program, announced in July 2025, offers content on strength training, mindfulness, goal-setting, and sleep routines. Each collection is designed to help users develop habits that support physical and mental health alongside long-term goals such as financial stability and homeownership.

Context

The Rate app combines mortgage tools with fitness and mindfulness content. The app's original premise connects financial, physical, and mental wellness. This update continues that strategy by adding e-commerce for apparel and outdoor gear, positioning the app as a broader lifestyle platform rather than a mortgage-only tool. The new shopping categories and video content are available immediately in the current version.