LEGO® Insiders: Shop & Rewards

LEGO Membership App Receives Visual Identity Update

The LEGO Membership app (com.lego.membership) has been updated with a new visual identity. The update introduces refreshed design elements across the application, marking a change in the app's appearance.

The visual update encompasses the app's color palette, typography, and iconography. These changes align with the broader LEGO brand direction, though specific design details beyond the confirmed visual refresh are not available in public sources.

The update does not include any confirmed new features, expanded rewards functionality, or changes to how members track points or access exclusive sets. The core functionality of the app—scanning set QR codes, tracking points, and redeeming rewards—remains unchanged.

The LEGO Insiders rewards program continues to operate as described on the official LEGO website. The program offers members access to exclusive sets, early product releases, and other benefits. The app serves as the primary digital interface for managing Insiders membership.

Public sources related to this update are limited. The LEGO Games Support release notes page covers LEGO video games rather than the membership app. The LEGO Insiders terms and conditions pages confirm the program's active status but do not reference the app update.

The visual refresh represents a design update rather than a functional overhaul. Users will notice the changed appearance when opening the app, but the underlying navigation and feature set remain consistent with the previous version.