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Fitia: Calorie Counter & Diet

com.nutrition.technologies.Fitia · Fitia Technologies

Current version ?
25.0.6
Rating
4.8 ★★★★★1,038 reviews
Downloads
10,000,000+Google Play range
Monetization
Last tracked

Fitia: Calorie Counter & Diet New Features & Updates

Custom Calorie Cycling by Day

A new version of Fitia has appeared, and the update text points to a feature that many calorie counters have wanted for a while: the ability to customize your targets on a per-day basis.

The App Store listing now describes something called “Customize by Day.” According to the available sources, this lets you adjust your calories and macros for individual days while keeping your overall weekly targets balanced. That’s a meaningful shift from the usual approach where you set one daily number and stick with it.

The update text mentions several cycling modes. You can apparently set more calories on weekends, allocate more calories or carbs on specific days, or go with a fully custom setup. This is the kind of flexibility that makes sense for real life. Most people don’t eat the same way on Tuesday as they do on Saturday.

I’ve seen other apps try this with varying degrees of success. The key question is how Fitia handles the balancing math. If you front-load calories early in the week, does the app automatically adjust later days to keep you on track? The description suggests it does, but the details are light.

Fitia has been around for a while as a straightforward calorie counter with AI photo scanning and personalized meal plans. The free version covers basic tracking. Premium unlocks the personalized plans and, presumably, this new day-by-day customization.

The help documentation on Fitia’s site covers setting macros and diet types — Recommended, High Protein, Low Carb, Keto, Low Fat, or Customized — but doesn’t yet mention the per-day cycling feature. That’s not surprising. Help pages often lag behind app updates.

There’s also a sync feature mentioned in the help docs that lets Premium users share meal plans with others, adapted to individual calorie needs. That’s a separate thing, but it shows Fitia is thinking about flexibility.

The Customize by Day feature appears to be live in the current version, based on the App Store listing. Whether it’s a server-side rollout or tied to a specific build number isn’t clear from the available information.

For anyone who has struggled with rigid daily targets, this is worth checking. The weekend calorie bump alone could make the app more sustainable for people who socialize or eat out on Saturdays and Sundays. The fully custom option is even more interesting — it essentially lets you design your own weekly rhythm.

I’d like to see how granular the custom setup gets. Can you set different macros for each day, or is it just calories? The App Store text mentions “more kcal or carbs on chosen days,” which suggests at least some macro-level control.

Fitia isn’t the first app to offer this, but it’s good to see the feature arrive. Calorie tracking works best when it fits your actual schedule, not some idealized version of it.

Previous updates1 article

Fitia Update Appears to Double Down on Personalized Meal Planning

Fitia Update Appears to Double Down on Personalized Meal Planning

A new version of Fitia has surfaced, and the headline change is straightforward: the app is pushing harder into fully customized meal plans. The update text points to a system that builds plans around your lifestyle, preferences, allergies, and medical conditions. That’s the core claim, and it’s worth taking seriously.

The timing makes sense. Fitia has been positioning itself as the “consistency over perfection” option in a crowded nutrition app space. A recent article on their site argues that AI meal planning is finally worth it in 2026, and the app’s own marketing leans heavily on the idea that most nutrition apps fail because they’re too rigid or too complicated. This update appears to be a direct response to that problem.

What’s actually new? The version bump and permission changes suggest backend work, likely to support more granular user data handling for those medical conditions and allergies. That’s a sensitive area. If Fitia is genuinely factoring in things like celiac disease or insulin resistance, it’s moving beyond simple macro tracking into something closer to a dietary assistant. But I’d want to see how that plays out in practice before calling it a game-changer.

The public sources describe a system that already had over 30,000 personalized recipes, automatic shopping lists, and the ability to mix your own foods into AI-generated plans. This update seems to be tightening that personalization loop rather than adding entirely new features. The language in the store listing is more explicit about medical conditions than before, which could mean better filtering or just better copywriting.

One thing that stands out: the free version still only offers basic tracking and food logging. The personalized meal plans are locked behind Premium. That’s not unusual, but it means the headline feature of this update is behind a paywall. If you’re already a subscriber, this might be a meaningful improvement. If you’re on the free tier, you’re not getting much new here.

I’ve seen enough nutrition apps claim they’ll “adapt to you” only to deliver the same seven chicken-and-rice recipes. Fitia’s approach—letting you go fully automatic or manually tweak plans—is smarter than most. The question is whether the AI actually handles edge cases well. A vegan with a nut allergy and a goal of muscle gain is a tougher test than a generic “low carb” preset.

The update is live now, at least in the US English store. No word on broader rollout timing. If you’ve been burned by apps that promise personalization but deliver templates, this one might be worth a cautious look. Just don’t expect miracles on day one.

Metrics trends

Over the last 60 days, PixelTrack observed changes in estimated installs, rating, rating count and review count. The table compares the earliest recorded changed value with the latest observation.

MetricEarlier valueLatest valueChangeLatest change
Estimated installs14,209,20814,317,964+108,756Aug 6, 2026
Rating4.814.79-0.02Aug 6, 2026
Rating count419,895430,953+11,058Aug 6, 2026
Review count1,0201,043+23Aug 6, 2026

Fitia: Calorie Counter & Diet Changelog

9 changes

Version 25.0.6 Update

What’s new

Smart Meal Planning: Stop guessing what to eat. Get a fully personalized meal plan built around your lifestyle, preferences, allergies and medical conditions.

Version 25.0.3 Update

What’s new

Smart Meal Planning: Stop guessing what to eat. Get a fully personalized meal plan built around your lifestyle, preferences, allergies and medical conditions.

Version 25.0.2 Update

What’s new

Smart Meal Planning: Stop guessing what to eat. Get a fully personalized meal plan built around your lifestyle, preferences, allergies and medical conditions.

Permissions changed

App permissions updated

Version 25.0.1 Update

What’s new

Smart Meal Planning: Stop guessing what to eat. Get a fully personalized meal plan built around your lifestyle, preferences, allergies and medical conditions.

Version 24.3 Update

What’s new

Customize by Day: Customize your calories and macros for each day while keeping your targets balanced Choose between different cycling modes like more kcal on weekends, more kcal or carbs on chosen days, or a fully custom setup.

Version 24.2.2 Update

What’s new

Customize by Day: Customize your calories and macros for each day while keeping your targets balanced Choose between different cycling modes like more kcal on weekends, more kcal or carbs on chosen days, or a fully custom setup.

Version 24.2.1 Update

What’s new

Customize by Day: Customize your calories and macros for each day while keeping your targets balanced Choose between different cycling modes like more kcal on weekends, more kcal or carbs on chosen days, or a fully custom setup.